RSS Content Strategy and Marketing Tactics
Heidi Cohen has posted a very easy to digest list of 10 ways marketers can use RSS. Heidi makes some really good points in the article, including:
Using RSS to extend your marketing is about parsing content into small, easily digestible chunks that consumers want. The average Bloglines reader voluntarily consumes about 20 feeds a day.
From a marketing perspective, you must convert your content into compelling information feeds that consumers want to receive. This content falls into three categories:
- Category-level feeds
- Granular product information
- Niche content related to your offering that keeps readers engaged with your brand.
Check out the full article for more
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