Publisher Network Update - Microformats
We are nearly there, the publisher network is almost finished. As it stands this morning we have two systems left to debug (checkout and RSS) once done the pages will go live and publisher ID’s will be sent out.
Yesterday we finished testing our implementation of Microformats for the publisher network. This means hcard and tag will be available for all feeds added. More information on Microformats can be found here and if you want to see how you can actually use them check out the new Firefox plugin - Operator.
Operator allows browsers to ‘do stuff’ with web pages that have Microformats enabled, such as (for tags) find pages on del.icio.us tagged with that tag, find photos on Flickr, find blogs on Technorati and find answers on Yedda. For us this means if you add the right tags when adding your feed to the network potential advertisers will be able to find out more information about your blog easily. Future updates will include hcalendar for ad availability and maybe hreview for blogs/feeds.
Out of the box Operator supports hcard, tag, hcalendar, hreview and geo. Well worth getting if you’ve found it difficult to understand Microformats.
We are still waiting to hear back from Technorati regarding partnership to allow commercial use of their API but we are pushing ahead with it enabled regardless, unless of course they come back and say no. The Alexa partnership is all set and working, delivery lovely thumbnails of blogs in the network.
Judging by the private beta we’ve been running for the exchange network we’ve seen a 4% click through and a steady rise in subscribers for the feeds taking part, which has to be a good sign for when this goes live.
So, that’s enough writing, back to the debug…
Fedafi, are the developers of the Fedafi Wordpress Plugin and a stand alone RSS generator, an application that anyone can install on their own website and use to generate valid RSS and iTunes Podcast feeds. No technical knowledge needed, no XML to learn, absolutley everyone can now use RSS for their business. Add RSS as a marketing channel to your business today.













