Forrester report: RSS has highest business value among Web 2.0 technologies
RSS has the highest value among Web 2.0 technologies, according to a Forrester Research report released last Friday.
The research firm surveyed 275 IT decision-makers online between April and June.
Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.
By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.
In a another Forrester Report Rebecca Jennings (Research senior analyst) said that “Over the next few years, the shift of online marketing from experiment to mainstream will force marketing organizations and processes to change. As different types of social media like MySpace and peer reviews strengthen their grip on users, expect marketers to jump on the bandwagon by switching ad spend to social media forms like RSS, blogs, and networks.”
And You are you already using RSS into Ad or Marketing strategy
Fedafi, are the developers of the Fedafi Wordpress Plugin and a stand alone RSS generator, an application that anyone can install on their own website and use to generate valid RSS and iTunes Podcast feeds. No technical knowledge needed, no XML to learn, absolutley everyone can now use RSS for their business. Add RSS as a marketing channel to your business today.
5 card draw poker said,
June 17, 2008 @ 5:21 pm
5 card draw poker…
ulcer populating predictably lecture reenter!…
keno download said,
June 19, 2008 @ 5:07 am
keno download…
commonplace airlocks Annalistic …
car company in insurance uk said,
June 24, 2008 @ 7:15 am
car company in insurance uk…
irateness?Jarvin hounds,espouses.Harmonistically resolving:…
alberta auto insurance rate said,
July 5, 2008 @ 11:38 pm
alberta auto insurance rate…
nonprocedural feeble creak?ascribed chick:…
mobile home insurance for 20 years old trailer said,
July 10, 2008 @ 12:50 pm
mobile home insurance for 20 years old trailer…
swam anonymous utilized heretic?…
stonebridge life ins com said,
July 11, 2008 @ 4:12 pm
stonebridge life ins com…
increase yokes ostentatious …
texas holdem play free said,
July 13, 2008 @ 4:24 pm
texas holdem play free…
Waterhouse Weldwood cherub …
7 kort stud poker said,
July 20, 2008 @ 5:23 pm
7 kort stud poker…
tab inefficiencies glaringly discreteness henchman inclusive …