Archive for November, 2007
Social media Marketing: RSS on the third place
Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies.
Although most marketers are eager to participate in social-media marketing, very few have budgets in line with that objective, the study found:
- 78% of surveyed marketers see social media marketing as a way to gain a competitive edge.
- However, just 7.75% of total online marketing spend is devoted to social marketing.
- The average spend going to online advertising is 33%, and 28% to online-promotion design and implementation.
Nevertheless, in the past year, marketers have begun using social media:
- 58% have implemented user-generated content or reviews.
- 31% of respondents have implemented a blog.
- 25% of respondents have implemented RSS feeds.
About the study: The survey of 116 senior marketing professionals was conducted during the third quarter of 2007. Coremetrics asked marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.
RSS marketing on the last French E-commerce Convention
The 4th edition of the E-Commerce Convention took place in Paris last septemberIt is a great environment of news but above all a great occasion to have a good vision on the actual needs of the “e-commercials”, thanks to the interventions of the users/clients themselves!
In these kind of lounges, it is not always obvious to choose, which conference to participate in: among the subjects and the speakers, the managers that take one hour to advertise their business and those that really add value to concrete problems, the choice is not always easy and the result is not always the best!
But we acknowledge that the majority of content that we worked with was of very very good quality, and above all very instructive for us who relaunch and who have a lot of questions about a lot of problems!
One Of the conference was on “RSS marketing”.
Main Speaker was Anthony Kuntz CEO of Kreactive Technologies, a Web 2.0 Company working on RSS product such as Feediz, The European RSS metrics platform .
Almost 40% yearly growth for French e-commerce
The craze of Internet users to purchase online continues to grow. The number of deals realized by e-commerce reached EUR 28.8 millions in 2007, which means a rise of 37% in one year.
Similarly 63% of the Internet users had already done a purchase in the second quarter 2007.
We notice a rise of 22% of the number of Internet buyers in 2007. This phenomenon can be explained by a bigger trust of the Internet users concerning the use of this sale’s channel (+20% in one year). Moreover, online buyers are mainly young people between 20 and 40 years old, whereas people older than 50 years are still reluctant to this way of shopping.
It is a sector which evolves very quickly because of the immediacy of the act. We are more easily facing to a logic of impulsive buying. Additionally the intent to purchase increased by 35% in 2007 in comparison to the previous year.
