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Almost 40% yearly growth for French e-commerce

November 5, 2007 at 3:39 pm · Filed under Stream Distribution News, Branding

The craze of Internet users to purchase online continues to grow. The number of deals realized by e-commerce reached EUR 28.8 millions in 2007, which means a rise of 37% in one year.

Similarly 63% of the Internet users had already done a purchase in the second quarter 2007.

We notice a rise of 22% of the number of Internet buyers in 2007. This phenomenon can be explained by a bigger trust of the Internet users concerning the use of this sale’s channel (+20% in one year). Moreover, online buyers are mainly young people between 20 and 40 years old, whereas people older than 50 years are still reluctant to this way of shopping.

It is a sector which evolves very quickly because of the immediacy of the act. We are more easily facing to a logic of impulsive buying. Additionally the intent to purchase increased by 35% in 2007 in comparison to the previous year.

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