Social media Marketing: RSS on the third place
Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies.
Although most marketers are eager to participate in social-media marketing, very few have budgets in line with that objective, the study found:
- 78% of surveyed marketers see social media marketing as a way to gain a competitive edge.
- However, just 7.75% of total online marketing spend is devoted to social marketing.
- The average spend going to online advertising is 33%, and 28% to online-promotion design and implementation.
Nevertheless, in the past year, marketers have begun using social media:
- 58% have implemented user-generated content or reviews.
- 31% of respondents have implemented a blog.
- 25% of respondents have implemented RSS feeds.
About the study: The survey of 116 senior marketing professionals was conducted during the third quarter of 2007. Coremetrics asked marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.
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