November 5, 2007 at 3:39 pm
· Filed under Stream Distribution News, Branding
The craze of Internet users to purchase online continues to grow. The number of deals realized by e-commerce reached EUR 28.8 millions in 2007, which means a rise of 37% in one year.
Similarly 63% of the Internet users had already done a purchase in the second quarter 2007.
We notice a rise of 22% of the number of Internet buyers in 2007. This phenomenon can be explained by a bigger trust of the Internet users concerning the use of this sale’s channel (+20% in one year). Moreover, online buyers are mainly young people between 20 and 40 years old, whereas people older than 50 years are still reluctant to this way of shopping.
It is a sector which evolves very quickly because of the immediacy of the act. We are more easily facing to a logic of impulsive buying. Additionally the intent to purchase increased by 35% in 2007 in comparison to the previous year.
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October 21, 2007 at 5:22 pm
· Filed under Stream Distribution News, RSS, Branding
I know it’s really not fresh news but i find a very intereting video of Mike davidson.
“Msnbc.com and Newsvine are a great strategic fit and we’re excited they’re a part of our brand family. Coming together allows us to take advantage of the tremendous market opportunity to expand social media and community features across all of our brands. The addition of Newsvine’s technologies and people is a key element in our plans to solidify our leadership position as the news source with the widest diversity of media, sources and platforms.” Charles Tillinghast, President of MSNBC Interactive News
“We founded the company with the notion that big and little media can interact in a way which respects established journalism and empowers the individual at the same time”Mike Davidson, CEO and co-founder of Newswine.
Newsvine Press release
MSNBC Press release
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January 25, 2007 at 11:23 am
· Filed under RSS Marketing, RSS, Fedafi, Branding
Having been involved in the ad industry one of the things I brought with me to Fedafi was the industries love of simplicity when it comes to media buying and tracking. Today Clickz report how brand advertisers are bashing Google’s efforts to get into the brand sector.
But many big brands and their agencies are resisting these efforts, and for a simple reason: Google insists on trafficking and reporting all the ads itself.
In new media firms there’s only two names they want to know to do this Doubleclick and Atlas. People in new media understand these two, they use them every day and don’t want to add a third, especially for a small portion of their budget.
Brand marketing using RSS will be big in the future, I wrote about this a few days ago and it’s because of the different objectives of brand vs direct marketing.
- Direct Marketers
Want sales and lead generation as the primary objective of their on-line advertising campaigns. They require detailed statistics on advert views and clicks and they need a way of tracking clicks through to a completed action/sale.
- Brand Marketers
This segment is quickly becoming aware of the implications RSS advertising can have due to it’s engaged readership and repetitive nature to a targeted and known group. Brand marketers are in the battle for position in customers minds. They need to Deliver the message clearly, which confirms their credibility, connects their target prospects emotionally, motivates the buyer and builds concrete user loyalty.
Even so we all need to provide services in a way they can easily consume them. It’s why we went to great lengths to make sure our adserver would work hand in hand with both DoubleClick and Atlas. I’m sure Google will catch up because the lure of big bucks for them will be too great to insist their platform is what should be used.
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