Fedafi - Wordpress Plugin for RSS

Tariq Krim explains the changes after the setting of the new Netvibes Ginger

Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies.

Although most marketers are eager to participate in social-media marketing, very few have budgets in line with that objective, the study found:

• 78% of surveyed marketers see social media marketing as a way to gain a competitive edge.
• However, just 7.75% of total online marketing spend is devoted to social marketing.
• The average spend going to online advertising is 33%, and 28% to online-promotion design and implementation.

Nevertheless, in the past year, marketers have begun using social media:

• 58% have implemented user-generated content or reviews.
• 31% of respondents have implemented a blog.
• 25% of respondents have implemented RSS feeds.

About the study: The survey of 116 senior marketing professionals was conducted during the third quarter of 2007. Coremetrics asked marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.

RSS has the highest value among Web 2.0 technologies, according to a Forrester Research report released last Friday.

The research firm surveyed 275 IT decision-makers online between April and June.

Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.

By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.

In a another Forrester Report Rebecca Jennings (Research senior analyst) said that “Over the next few years, the shift of online marketing from experiment to mainstream will force marketing organizations and processes to change. As different types of social media like MySpace and peer reviews strengthen their grip on users, expect marketers to jump on the bandwagon by switching ad spend to social media forms like RSS, blogs, and networks.”

And You are you already using RSS into Ad or Marketing strategy

Randy wrote about RSS since a while, He has participated in a bunch of internet Companies. One of them is up to sale and it’s an RSS service so i ask him to answer to some question.

Next week he will annonce some big new about Rmail. but now he talks about his background and his work

Could you make a little presentation of your background.

“I’m a startup junky. I’ve participated in the creation of dozens of Internet companies and websites. Some are listed.

• kbcafe.com
• r-mail.org
• talk-sports.net
• bubbleshare.com
• lemontonic.com
• 724 Solutions
• 1X Inc.
• Casebank

And your work at Kb cafe

KBCafe is my personal blogging network.

Why rss ?

RSS is the realization of the push Internet.

What are the best companies in RSS services ?

FeedBurner is the clear front runner.

Have you meet some company which really understand RSS revolution ?

The guys at FeedBurner seem to understand this best.

Why do you sell Rmail ?

No comment.
What are your favorite RSS feeds ?

I don’t really think of RSS feeds in this way. I might have a favorite blog and that blog may have an RSS feed, but I wouldn’t suggest that I like any one RSS feed over another.

Which reader do you use ?

I use r-mail.org

Thanks Randy and good luck.

Last year, when we first launched we went to Squidoo with the intention of building a lens about RSS, having found Seth’s lens on the subject we decided not to as it covers everything we would have put in and more.

If you already use RSS you may find it simplistic, but that’s the point, it’s for people who’ve never heard of RSS

Seth mentions:

• 4 things you need to know about RSS
• Getting Started quickly (where he mentions Fedafi - thanks Seth)
• The easy way to use RSS
• A huge list of resources for more information
• A list of books covering RSS

If you are trying to explain RSS hand out Seth’s Lens as it is a great starting point. Seth has some great Lens’ at Squidoo, a full list here and one worth checking out if you are a webmaster is ‘8 free things every site should do‘. If you’ve never read any of Seth’s work I recommend you do, start with his blog.

Fedafi RSS Wordpress Plugin (Beta)

Today we released the beta version of the Fedafi Wordpress Plugin. Find out more and download it FREE here

Features

Fedafi Wordpress Plugin is just that, a plugin for Wordpress, it creates a full text valid RSS 2.0 feed from your Wordpress blog adds a style sheet, tracks subscribers and tracks clicks on articles. Plus it will allow you to sell advertising space right in your feed through our publisher network

• Auto Creates a Valid RSS 2.0 Feed
• Full text feed
• Realtime update
• Valid RSS for IE7
• Fedafi Installs Easily
• Upload the files
• Activate the plugin
• View your stats
• Tracking is a key part of Fedafi
• Track overall hits on your feed
• Track unique hits on your feed
• Track by user agent
• Track clicks on outbound links by article
• See statistics by month
• Monetize your feed
• Activate advertising
• Get adverts from the Fedafi Publisher Network

Requirements

Fedafi Wordpress Plugin was developed on various Linux web servers, including Plesk and cPanel, that use Apache, PHP and MySQL using version 2.0.2 and above of Wordpress.

• Version 2.0.2 and above of Wordpress (hasn’t been tested on anything below this)
• A website on a Linux webserver with Apache
• PHP 4.3 or over
• MySQL 4.0 or over
• Ioncube loaders (included bundled with the install package)

Instal Fedafi Wordpress Plugin

Install is easy

• Download the plugin
• Upload to your Wordpress install
• Activate the plugin
• Adjust your template to the new feed URL or use a 301 redirect to it

Upload the files
Download the zip file and unzip, the contents will look like this:

The two files you can see:

• rss.php
• fedclick.php

Go in the root folder of your Wordpress install, this is the folder that contains wp-config.php

The folder named ‘fedafi’ needs to be uploaded to your plugins folder. You need to upload the whole folder so that your plugins folder now has a folder within it called ‘fedafi’

Activate the plugin
You now need to go to your Wordpress admin in your browser and click the ‘plugins’ link

Here you will see the ‘fedafi’ plugin, click the ‘activate’ link

If you now click the ‘dashboard’ link you will see a new sub-link called ‘Fedafi’

Click this and you will see your feed details

Redirect your feed URL
The URL to your new feed will be http://yourdomain/rss.php

You can edit your template to use this new URL or edit the .htaccess file in the root folder of your Wordpress install and add a 301 redirect

The redirect should look something like this:

Redirect 301 /feed http://yourdomain/rss.php