Fedafi - Wordpress Plugin for RSS

Tariq Krim explains the changes after the setting of the new Netvibes Ginger

Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies.

Although most marketers are eager to participate in social-media marketing, very few have budgets in line with that objective, the study found:

• 78% of surveyed marketers see social media marketing as a way to gain a competitive edge.
• However, just 7.75% of total online marketing spend is devoted to social marketing.
• The average spend going to online advertising is 33%, and 28% to online-promotion design and implementation.

Nevertheless, in the past year, marketers have begun using social media:

• 58% have implemented user-generated content or reviews.
• 31% of respondents have implemented a blog.
• 25% of respondents have implemented RSS feeds.

About the study: The survey of 116 senior marketing professionals was conducted during the third quarter of 2007. Coremetrics asked marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.

Interview by Andy Plesser
Video widgets are not new, but the monetization scheme surrounding this technology is still being sorted out. what is the best business model for widget and it content

Nice interview of Tarik

RSS has the highest value among Web 2.0 technologies, according to a Forrester Research report released last Friday.

The research firm surveyed 275 IT decision-makers online between April and June.

Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.

By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.

In a another Forrester Report Rebecca Jennings (Research senior analyst) said that “Over the next few years, the shift of online marketing from experiment to mainstream will force marketing organizations and processes to change. As different types of social media like MySpace and peer reviews strengthen their grip on users, expect marketers to jump on the bandwagon by switching ad spend to social media forms like RSS, blogs, and networks.”

And You are you already using RSS into Ad or Marketing strategy

Randy wrote about RSS since a while, He has participated in a bunch of internet Companies. One of them is up to sale and it’s an RSS service so i ask him to answer to some question.

Next week he will annonce some big new about Rmail. but now he talks about his background and his work

Could you make a little presentation of your background.

“I’m a startup junky. I’ve participated in the creation of dozens of Internet companies and websites. Some are listed.

• kbcafe.com
• r-mail.org
• talk-sports.net
• bubbleshare.com
• lemontonic.com
• 724 Solutions
• 1X Inc.
• Casebank

And your work at Kb cafe

KBCafe is my personal blogging network.

Why rss ?

RSS is the realization of the push Internet.

What are the best companies in RSS services ?

FeedBurner is the clear front runner.

Have you meet some company which really understand RSS revolution ?

The guys at FeedBurner seem to understand this best.

Why do you sell Rmail ?

No comment.
What are your favorite RSS feeds ?

I don’t really think of RSS feeds in this way. I might have a favorite blog and that blog may have an RSS feed, but I wouldn’t suggest that I like any one RSS feed over another.

Which reader do you use ?

I use r-mail.org

Thanks Randy and good luck.

Having been involved in the ad industry one of the things I brought with me to Fedafi was the industries love of simplicity when it comes to media buying and tracking. Today Clickz report how brand advertisers are bashing Google’s efforts to get into the brand sector.

But many big brands and their agencies are resisting these efforts, and for a simple reason: Google insists on trafficking and reporting all the ads itself.

In new media firms there’s only two names they want to know to do this Doubleclick and Atlas. People in new media understand these two, they use them every day and don’t want to add a third, especially for a small portion of their budget.

Brand marketing using RSS will be big in the future, I wrote about this a few days ago and it’s because of the different objectives of brand vs direct marketing.

• Direct Marketers
  Want sales and lead generation as the primary objective of their on-line advertising campaigns. They require detailed statistics on advert views and clicks and they need a way of tracking clicks through to a completed action/sale.
• Brand Marketers
  This segment is quickly becoming aware of the implications RSS advertising can have due to it’s engaged readership and repetitive nature to a targeted and known group. Brand marketers are in the battle for position in customers minds. They need to Deliver the message clearly, which confirms their credibility, connects their target prospects emotionally, motivates the buyer and builds concrete user loyalty.

Even so we all need to provide services in a way they can easily consume them. It’s why we went to great lengths to make sure our adserver would work hand in hand with both DoubleClick and Atlas. I’m sure Google will catch up because the lure of big bucks for them will be too great to insist their platform is what should be used.

Yesterday Google released an updated policy for Adsense users. Some changes and you can read the source here and the real deal here.

Most important change is competitive ads, you can still have them on your blog as long as they can’t be confused with Google ads

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

We have just released v1.0.2 of the Fedafi RSS Wordpress Plugin, download it here.

The new release has some feature changes, code optimization and bug fixes.

New Features

1. We have started to introduce the new statistics engine into the code, this will now show subscribers by online service where available. So you will be able to see how many Bloglines, Rmail, Pageflakes, Netvibes (and many more) subscribers you have. It’s available by day and uses some Ajax to drop down, it looks like this:

   

2. We have also added referrer tracking so you can see where people come from when they click on article links. This of course is limited to where a referrer is available. This means if a Pageflakes user clicks an article you will know about it. But if a desktop reader clicks one it will just show ‘Desktop/Mobile reader’, like this:

   

Bug Fixes

1. We fixed a bug that caused the stylesheet to be ignored if you used a different folder to install Wordpress (different from the index page)
2. Fixed a ‘null’ return bug in the stats routine

We recommend everyone updates to the latest version. Please report any bugs here.