Fedafi - Wordpress Plugin for RSS

Tariq Krim explains the changes after the setting of the new Netvibes Ginger

Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies.

Although most marketers are eager to participate in social-media marketing, very few have budgets in line with that objective, the study found:

• 78% of surveyed marketers see social media marketing as a way to gain a competitive edge.
• However, just 7.75% of total online marketing spend is devoted to social marketing.
• The average spend going to online advertising is 33%, and 28% to online-promotion design and implementation.

Nevertheless, in the past year, marketers have begun using social media:

• 58% have implemented user-generated content or reviews.
• 31% of respondents have implemented a blog.
• 25% of respondents have implemented RSS feeds.

About the study: The survey of 116 senior marketing professionals was conducted during the third quarter of 2007. Coremetrics asked marketers which social marketing tools and activities they were using or intended to use, and how much of their time and budget is spent on social media as opposed to traditional marketing activities.

Nice interview of Tarik

I know it’s really not fresh news but i find a very intereting video of Mike davidson.

“Msnbc.com and Newsvine are a great strategic fit and we’re excited they’re a part of our brand family. Coming together allows us to take advantage of the tremendous market opportunity to expand social media and community features across all of our brands. The addition of Newsvine’s technologies and people is a key element in our plans to solidify our leadership position as the news source with the widest diversity of media, sources and platforms.” Charles Tillinghast, President of MSNBC Interactive News

“We founded the company with the notion that big and little media can interact in a way which respects established journalism and empowers the individual at the same time”Mike Davidson, CEO and co-founder of Newswine.

Newsvine Press release

MSNBC Press release

RSS has the highest value among Web 2.0 technologies, according to a Forrester Research report released last Friday.

The research firm surveyed 275 IT decision-makers online between April and June.

Twenty-three percent of those surveyed report substantial business value for RSS. One in three uses RSS for marketing purposes. Podcasting came in right behind RSS, with 21% reporting substantial business value.

By contrast, only 11% said blogging delivers substantial business value. Fourteen percent said their company does not measure Web 2.0 business value at all. Of those that do measure, the majority look at traditional metrics such as ROI and total cost of ownership.

In a another Forrester Report Rebecca Jennings (Research senior analyst) said that “Over the next few years, the shift of online marketing from experiment to mainstream will force marketing organizations and processes to change. As different types of social media like MySpace and peer reviews strengthen their grip on users, expect marketers to jump on the bandwagon by switching ad spend to social media forms like RSS, blogs, and networks.”

And You are you already using RSS into Ad or Marketing strategy

Big companies look after RSS service and Rmail is a strategic one. Last week i talk about Rmail and Randy Morin. And this week NBC universal annouced Rmail acquisition.

“We are pleased to announce that Rmail is now an NBC Universal property. What does that mean to Rmail users? It means a lot of new stuff is coming, as we finally have the team to make this joyride a rollercoaster. Stay tuned for more. In the meanwhile, same-old same-old.”

NBC Universal has made a acquisition that may become a key component its marketing future strategies. NBC dropped just $150,000 on Rmail, a startup that converts RSS feeds to email, according to CNET.
NBC already delivers content from MSNBC, NBC Sports, iVillage and DotComedy via RSS. And they plan to use it largely thank to rmail Service.

Randy wrote about RSS since a while, He has participated in a bunch of internet Companies. One of them is up to sale and it’s an RSS service so i ask him to answer to some question.

Next week he will annonce some big new about Rmail. but now he talks about his background and his work

Could you make a little presentation of your background.

“I’m a startup junky. I’ve participated in the creation of dozens of Internet companies and websites. Some are listed.

• kbcafe.com
• r-mail.org
• talk-sports.net
• bubbleshare.com
• lemontonic.com
• 724 Solutions
• 1X Inc.
• Casebank

And your work at Kb cafe

KBCafe is my personal blogging network.

Why rss ?

RSS is the realization of the push Internet.

What are the best companies in RSS services ?

FeedBurner is the clear front runner.

Have you meet some company which really understand RSS revolution ?

The guys at FeedBurner seem to understand this best.

Why do you sell Rmail ?

No comment.
What are your favorite RSS feeds ?

I don’t really think of RSS feeds in this way. I might have a favorite blog and that blog may have an RSS feed, but I wouldn’t suggest that I like any one RSS feed over another.

Which reader do you use ?

I use r-mail.org

Thanks Randy and good luck.

It was good news that Google started sending subscriber details for their feed reader and interesting to see just what impact this has had on feed subscriber numbers.

Vecosys went from around 500 to over 850, Techcrunch from 160k to over 260k

Good news for Google as it shows they have a huge slice of the reader market.

However, Google say the subscribers are just those using Google Reader, it doesn’t mention those who add your feed to their Google Home Page. So, once again we are just measuring the technosphere and RSS needs more help getting into the lives of normal folk.